Daniel Muszynski logo

Ultra way

Website design

Website design

Website design

The ULTRA WAY Running Festival is one of the largest running events in Poland. The goal of the project was to create an attractive website that would present the festival's offer in a clear and accessible way, as well as encourage sign-ups. An important element was to use professional photos and videos that the festival had available. The new design aimed to improve navigation and increase conversion.

The ULTRA WAY Running Festival is one of the largest running events in Poland. The goal of the project was to create an attractive website that would present the festival's offer in a clear and accessible way, as well as encourage sign-ups. An important element was to use professional photos and videos that the festival had available. The new design aimed to improve navigation and increase conversion.

The ULTRA WAY Running Festival is one of the largest running events in Poland. The goal of the project was to create an attractive website that would present the festival's offer in a clear and accessible way, as well as encourage sign-ups. An important element was to use professional photos and videos that the festival had available. The new design aimed to improve navigation and increase conversion.

Client

evostudio

Services

Visual Design UI & UX Design

Industries

Running

Date

2023

Laptop and phone
Laptop and phone
Laptop and phone

In the first phase of the project, we carefully analyzed the previous version of the website to identify problems and challenges that users faced. Next, our team conducted research to understand user needs and expectations for the running festival's website. Based on this, we set project goals and developed a conceptual design of the website. In the next stage, we started working on the visual design. We focused on using photos and videos in a way that was both aesthetically pleasing and functional. We added orange and blue colors that reflected the festival's style and maintained consistency with its visual identity. Then, we worked on improving the website's navigation so that users could easily find information about the festival and register. In the final stage of the project, we conducted user tests to check whether the new website design met users' requirements and expectations. Based on the test results, we made adjustments and improvements to the design.

Homepage screen
Homepage screen
Homepage screen
Homepage screen
Homepage screen
Homepage screen
Homepage mobile screens
Homepage mobile screens
Homepage mobile screens
Laptop on the sofa
Laptop on the sofa
Laptop on the sofa