Ultra way
Client
evostudio
Services
Visual Design UI & UX Design
Industries
Running
Date
2023
In the first phase of the project, we carefully analyzed the previous version of the website to identify problems and challenges that users faced. Next, our team conducted research to understand user needs and expectations for the running festival's website. Based on this, we set project goals and developed a conceptual design of the website. In the next stage, we started working on the visual design. We focused on using photos and videos in a way that was both aesthetically pleasing and functional. We added orange and blue colors that reflected the festival's style and maintained consistency with its visual identity. Then, we worked on improving the website's navigation so that users could easily find information about the festival and register. In the final stage of the project, we conducted user tests to check whether the new website design met users' requirements and expectations. Based on the test results, we made adjustments and improvements to the design.