Urban+

Inspired by the visual direction of Matt Jumper’s work, Urban+ started as an exercise in translating analog values into a bold and modern interface. The layout focuses on storytelling through strong imagery, clean product modularity, and a layout that feels as light and fast as the bikes it promotes. Every interaction is crafted to balance form and function, minimal UI lets the bikes do the talking, while subtle hover states and structure guide the user without friction. Built entirely in Framer, the final result is a smooth, conversion-ready site designed to move just like its subject: fast, stylish, and human-powered.