Urban+

Inspired by the visual direction of Matt Jumper’s work, the project started as an exercise in translating analog values into a bold, modern interface. Strong imagery carries the story, products sit in a clean modular layout, and the page feels as light and fast as the bikes it sells. The UI stays minimal so the bikes do the talking, while subtle hover states guide the visitor without friction. Built entirely in Framer, it’s a conversion-ready page that moves like its subject: fast, stylish and human-powered.